Tag Archives: marketing

How to get noticed by an analyst

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23 Sep 2010, ComputerWorld Canada

Industry analysts are an invaluable source for Canadian start-ups seeking credibility and exposure. Five tips on how to ‘effectively engage’ with analysts from IDC Canada’s Krista Napier, who presented on the topic at Mobile Innovation Week.

Canada 3.0 speaker suggests re-branding Canada

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07 May 2010, ComputerWorld Canada

Government, academia and industry gear up for a two-day forum on how Canada can be a leader in the digital economy. Keynote speaker Tony Chapman says Canada has the potential for becoming the go-to nation for innovation.

 

13 ways to take advantage of YouTube

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16 Oct 2009, ComputerWorld Canada

YouTube is the second largest search engine in the world and Canada is the YouTube capital when it comes to audience reach, but Canadian businesses are slow to take advantage of the possibilities for ads and marketing. A Google spokesperson, social media expert and IT analyst offer advice.

How many Twitter followers does it take to get a job?

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10 Jul 2009, ComputerWorld Canada

Your online popularity might be as valuable to your career as a post-grad education. A recent job posting on Best Buy’s Web site prefers candidates with a graduate degree and at least 250 followers on Twitter.

— reprinted at CIO.com, How Many Twitter Followers Does it Take to Get a Job?

Dell gives PC users their own MacBook Air

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Mar 17, 2009, IT World Canada

Adamo by Dell’s inaugural product – the Adamo – is a sleek 13-inch notebook with a backlit keyboard, edge-to-edge glass display and sturdy aluminum chassis. And it’s nearly a PC version of Apple’s MacBook Air.

– reprinted by Network World, Dell gives PC users their own MacBook Air

Your online reputation: Leveraging LinkedIn, part 3 of 3

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09 Feb 2009, ComputerWorld Canada

Make the most of your LinkedIn account. Part 3 in our series on how to maneuver your professional reputation through Web 2.0.

— reprinted by IT World, Your online reputation: Leveraging LinkedIn

Thirteen ways to boost your online reputation, part 2 of 3

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05 Feb 2009, ComputerWorld Canada

Strategies and tactics to turn the Internet into an ally for your professional persona. 

— reprinted by IT World, Thirteen ways to boost your online reputation

What Google says can make or break your career, part 1 of 3

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05 Feb 2009, ComputerWorld Canada

Social media experts, an IT staffing firm and pros at Microsoft, IBM and Dell reveal ways to boost – or bust – your reputation.

Facebook app fuels “after hours” buzz around Coke energy drink

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09 Dec 2008, ITBusiness.ca

Burn was sought to be promoted as an energy drink that “extends your night,” allowing you to push back the dawn. That motif is at the heart of Burn Alter Ego, a Facebook app that focuses on the benefits of staying later at the club: meeting more people, and waking up with great stories the next day.