Canadian technology offers movie goers a moving (seat) experience Posted on March 19, 2009 by Jennifer Kavur 19 Mar 2009, ITBusiness.ca The concept of “feeling” a film will soon have a whole new meaning for some movie goers thanks to the motion generation system developed by a Montreal firm. Embedded in theatre seats, the system will move these seats back and forward, side to side, or up and down – to sync with action on the screen.