Facebook app fuels “after hours” buzz around Coke energy drink

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09 Dec 2008, ITBusiness.ca

Burn was sought to be promoted as an energy drink that “extends your night,” allowing you to push back the dawn. That motif is at the heart of Burn Alter Ego, a Facebook app that focuses on the benefits of staying later at the club: meeting more people, and waking up with great stories the next day.